Merit in The Duchess of Malfi - Literature Essay Samples

â€Å"Her days are practis’d in such noble virtue,That, sure her nights, nay more, her very sleeps,Are more in heaven, than other ladies’ shrifts.Let all sweet ladies break their flatt’ring glasses,And dress themselves in her† – (1.2.123-127)These eulogizing words are spoken by Antonio in what is contextually the first mention of the duchess in the play. Even though these lines happen to come from one who is obviously enamoured by the Duchess’s charm, it is clear that she is seen to be an exemplum for other women. Furthermore, this entire speech contrasts the Duchess against her brothers, as an individual who deserves her high position and not merely by virtue of birth. This juxtaposition of the attitudes towards merit and degree remains a constant theme in the play, right from the beginning when Antonio lauds the French court for its meritocratic approach. Therefore, the Duchess at one level symbolically stands as a beacon for noble spirit a gainst orthodox societal notions such as those of hierarchy and gender, embodied in the negative characters of her brothers. As Anand Prakash puts forth in his introduction, the duchess is seen as â€Å"an all-inspiring entity on the strength of her bold assertion of individual entity†. Even her death seems to â€Å"reaffirm her nature of uncompromising persistence with the ideals she has cherished all along.†Throughout the play, the Duchess comes across to be a spirited and resolute woman as seen in her resolve in going against her brothers’ wishes: â€Å"If all my royal kindred lay in my way unto this marriage: I’ll’d make them my low foot-steps†. Through her second marriage she defies her brothers’ orthodox and irrational views, which could be recognized as a reflection of popular notions of the time, and thus, through the Duchess, Webster could be seen to be making a point regarding the circumstances of his time. While this could clearly be interpreted as embracing the feminist cause, Lisa Jardine asserts that instead of a ‘true heroine’, the Duchess is merely a â€Å"transposition of a complex of attitudes towards women into a travesty of seventeenth-century womanhood† She further goes on to brutally dissect the Duchess’s character and Webster’s intent in typical twentieth century feminist fashion. However, what must be kept in mind is that Webster wrote the play in the seventeenth century inspired from a true story about a woman with all the odds stacked against her, such that in the end, she had no recourse but to willingly accept her fate. Jardine herself admits that the Duchess does come across as a convincing portrayal even if given from a distinctively male viewpoint.In her forthright proposal to Antonio, it is evident that the Duchess is fully aware of the situation and the consequences of her decision. While Antonio, is deemed inferior by birth, the Duchess too is m arginalized by virtue of being born a woman in a patriarchal society, even if her position is somewhat elevated thanks to her degree. Yet, in her defiance, she takes a clear stance echoing a faith in justice and a confidence in her own self, even if they both turn to be somewhat vain: â€Å"All discord, without this circumference, is only to be pitied, and not fear’d†. Thus, in the proposal one finds a conscious subtle reversal of gender notions where Antonio comes across as timid and fearful while the Duchess plays the ‘masculine’ part, as suggested by critics. This view is further strengthened by Antonio’s retort: â€Å"These words should be mine, and all the parts you have spoke†. The Duchess then goes on to glorify the stature of love by questioning mere rituals and ceremony: â€Å"How can the Church build faster? We now are man and wife, and ‘tis the Church that must but echo this.†James Calderwood further claims, â€Å"the Duchess’s intent in the wooing scene is to divest herself of her role as social better, to discard degree, to establish herself and Antonio as equals†, which is concurrent to John Selzer’s view, â€Å"the Duchess decides to violate degree not out of weakness or passion or naivetà ©, but because she wishes – like Webster – to promote in Malfi a new ethic, one rooted in the primacy of worth over degree†. These opinions can be corroborated through numerous instances in the text such as when the Duchess seeks to symbolically emulate the French court by asking Antonio to wear his hat in her presence. Therefore, as discussed before, the Duchess is seen to try and herald a new order of merit and fairness in the Italian court, which is given to nepotism and sycophancy. Moreover, the Duchess holds on to her views even while being at the mercy of Bosola and Ferdinand, as corroborated by her ‘Salmon and Dog-fish’ tale and her declaration: â€Å"Man is most happy, when’s own actions be arguments and examples of his virtue†Even in the face of imminent danger, the Duchess demonstrates remarkable courage, as when confronted by Ferdinand, she claims, â€Å"Whether I am doom’d to live, or die, I can do both like a prince,† and in her eventual execution, she proves the veracity of her statement. Furthermore, she goes on to try and calmly appeal to Ferdinand’s logic but of course her efforts prove ineffectual against Ferdinand’s dogmatic rage. Also, it is more than evident that the Duchess possesses a sharp and prudent mind complementing her courage and determination, as witnessed through her instantaneous concoction and artifice while sending Antonio off to Ancona or later to Milan:â€Å"A behaviour so noble, as gives a majesty to adversity†, these words mark Bosola’s imminent change of heart, for the Duchess’s noble charm affects even the cold, calculative and objective character in the play. As vouched by Bosola, even in her confinement, the Duchess maintains her level-headed grace, as she gradually realizes the inevitability of fate and thus comes to accept the same: â€Å"Necessity makes me suffer constantly, and custom makes it easyI am chain’d to endure all your tyranny.† As the moment of her death finally approaches, the Duchess is seen to have reconciled herself to the play of events and in fact, stresses a certain optimism for the life that lay ahead â€Å"Who would be afraid on’t (death)? Knowing to meet such excellent company in th’other world†; and in her plaintive speech to Cariola and her noble last words, Webster’s sensitivity to the tragic heroine is there for all to see. As Robert Ornstein explains, â€Å"the Duchess’s self-possession in the face of death is a spiritual victory rather than a glorious defeat; a vindication of the value of action and virtue.†After her death, the play is seen to somewhat disintegrate into parallels and perversions of tragedy to further highlight her noble character. As Jacqueline Pearson states, â€Å"The society she leaves behind her is negative and sterile†, and in the Duchess’s figurative and spectral presence in Act V, Pearson finds â€Å"a constant poignant reminder of a better way of living.† While John Selzer concludes that the Duchess is finally vindicated through the triumph of the order of merit espoused by her, it is somewhat a biased interpretation keeping in mind the ambiguous nature of the conclusion, for Selzer seems to have forgotten that the Duchess’s real heir was her son from her first marriage. As a result, though the play seems to have reached a somewhat bittersweet climax, there is a hint of further darkness raising the question whether justice and merit do indeed prevail. Whether Webster intentionally included this ambivalence or was it a mere oversight on his par t is of course debatable. However, it is undeniable that in the Duchess, he creates a magnificent heroine who shines forth both as a icon and as an individual in the face of a dogmatic society, such that despite all the atrocities, she retains her glorious stature in the readers’ imagination. As a result, her passionate avowal rings true in all its intensity:â€Å"I am Duchess of Malfi still.†

Line Of The Western U.s. -mexico Border - 996 Words

In her book, Line in the Sand: A History of the Western U.S.-Mexico Border, Rachel St. John provides a dynamic argument that focuses not just on the physical border itself or merely how border policy came to be, but looks at the borderlands as an entire region and how Mexico too played a part in creating both the border and border enforcement. St. John describes in her various chapters the development of border towns and how both the U.S. and Mexico created not just a physical barrier, but also a symbolic barrier that resulted in the division of races and cultures. The creation of national identities, argues St. John, is just as much a result of border policy as is the actual physical border. Additionally, St. John discusses the varied†¦show more content†¦John follows the formation of the borderline throughout the 1850s, highlighting the struggles between the two governments that arose during its creation, such as with the Gadsden Treaty which re-drew the boundaries set jus t years before. Here, St. John not only relates the involvement of various actors in the formation of the border, but relates how the Gadsden Treaty â€Å"had done very little to reshape the landscape of power along the border,† (St. John 37). This supports her claim that although both change throughout time, the physical border and the symbolic border are not the same thing and hold their own meanings. In the second chapter, â€Å"Holding the Line,† St. John looks at the permeability of the border in its early years, discussing the effects of Apache raiders and filibusters on the region of the borderlands. On both sides, border defenses were left to local governments and a variety of people were brought into the battle for border control. St. John discusses the development and role of national identity in places like Sonora in these early years and how the conflict and confusion in the region challenged the newly formed line of the border as power shifted between grou ps in the area. The third chapter, â€Å"Landscape of Profits,† looks at the effects of new industry in the borderlands in the late 1800s with the arrival of the railroad and more capitalist ideals. In this era, real changes took place as more people began to

Plato Communism - 1302 Words

PLATOS THEORY OF COMMUNISM Plato was born in may/june 428/27 BC in Athens in an aristocratic family . Platos real name was Aristocles.He excelled in the study of music , mathematics ,poetry and rhetoric . Plato met with Socrates in 407 BC and became his desciple . The execution of Socrates proved to be the turning point of Platos life . Plato left Athens and went to many countries , studying mathematics and the historical traditions of the priests . He returned to Athens in 386 BC and established an academy .He devoted the bulk of his time to managing the academy . He died in 347 Bc . Platoss theory of communism was one of his original ideas . In his attempt to build an Ideal state , a state where justice would reign supreme ,†¦show more content†¦They will be completely free from the economic burden .Plato justifies communism of property as the basic purpose of mans life is not to achieve selfish needs but there are higher goals to be achieved . A proper environment must be created to achieve those goals. those persons in whom reason is prominent cannot be entangled in fullfillment of economic needs as their talents would be wasted there . 2)COMMUNISM OF WIVES -Plato says that private property and family are interdependant . So if only communism of property is adopted only half the goal will be acheived . Attachment to property cannot be given up untill family is there , this is only possible when the instituition of familty is abolished . It is the family for which one acquires property . So if the scheme of communism of property is to acheived then family has to be abolished . Plato gave an elaborate treatment to his scheme . He says that it is the faily which is the root cause of selfishness and narrowness . When one has a family he utilises all the resources for his own well being and that of his family and gets lost in the petty pleasures and sorrows of his family . Such attitude endangers the unity of the state . Communism of wives is also important for the emancipation of women . Plato saw that the women in ancient greek were treated like slaves and even worse , they were given one sole responsibility and that w as to bear a child and as such the state was deprived of the duties of half ofShow MoreRelatedPersonal Philosophy : Al Farabi1684 Words   |  7 PagesAristotle, Plato, and Socrates were the main Greek influencers of Al Farabi. Al Farabi as well as Ibn Sina have been recognized as Peripatetics or rationalists. The best known Arabic source for Al Farabi s political philosophy is his work titled The Virtuous City. In many of Al Farabi’s philosophical works the practical use of philosophy is a major concern, and while the majority of his philosophy has been influenced by Aristotelian ethics, his practical philosophy is more closely related to Plato. Plato’sRead MoreMarx And Engels s Theory Of Human Alienation Essay1455 Words   |  6 Pagesfrom which people are generally estranged from: the objects of labor, from nature, and from the labor itself. Plato, in contrast, believed that human alienation lived on the basis of specialization, efficiency, and lack of education. That people, in Socrates’ Kallipolis, were generally alienated from the Form of the Truth and Ideas. He derails from Marx and Engels in the sense that Plato never believed in an â€Å"inevitable† Communist Revolution, but in a possible political revolution, needed in orderRead MoreCommunism In North Korea1377 Words   |  6 Pagesregime that has always interested me, communism. To a lot of people com munism holds negative connotations but the history behind this form of governance is one of desperation and revolution. Communism is a socialist movement to create a classless, moneyless, and stateless social order which is structured upon ownership of the means of production, as well as a social, political and economic ideology that aims at the establishment of this social order. (wiki.) Communism first came about as a theory of howRead MoreCommunism: Its Origins and World Impact Essay1025 Words   |  5 PagesCommunism, a Basic Human Perspective! To this day people who were ruled by communist government still feel the pain and results from it. Communism can be seen as a theory and a system of both political and social organization that has had a great impact on the world through most of the twentieth century. Let us begin by defining what communism is, where it all began, who were some of the key people that played a major role in communism, and when it fell apart. There are many different definitionsRead MoreCommunism Of The Vietnam War And The Cold War1181 Words   |  5 PagesCommunism is an ideology that has a very long history more than one-third of the globe. This ideology is followed by Russia, Cuba, Laos, China, North Korea, and Vietnam. This ideology is the source of many revolutions and conflicts throughout the history likes the English Civil War, the Bolshevik Revolution, the Vietnam War, the Korea War and the Cold War. However, what makes Communism different from other ideologies is its origin, its policy, and its effects on the poor and the working class. CommunismRead More Critos Argument Essay1379 Words   |  6 Pagesshould we care so much for what the majority think?amp;quot; (Plato 45) Socrates believes that we should not care what the majority thinks because those who are reasonable people will understand. However, Crito’s counter-argument to this is that the majority can cause great harm; therefore we should care what they think. Socrates further goes on to say the majority acts haphazardly; therefore, they cannot do great good or great harm (Plato 45). Crito says that quot;the opinion of the manyquot; wouldRead MoreGarret Hardins Tragedy of the Commons and Plato and Marx Philosophy of Communal Property723 Words   |  3 PagesWhen resources are held in common with many people having access and ownership to it, then a rational person will increase their exploitation of it because the individual is receiving all the benefit, while everyone is sharing the costs. Communism is a system of political and economic organization in which property is owned by the community and all citizens share in the enjoyment of the common wealth, more or less according to their need. Marx believed that property is based on wage laborRead MoreCommunism Vs. Capitalism : Rough Draft793 Words   |  4 PagesJack Clendenen English 1A Professor Roffel October 10th, 2014 Communism vs. Capitalism Comparison Rough Draft Throughout the history of the United States, capitalism has always been a staple in American society. Would the country we live in today be an enhanced, more equal place to live if it were a communist one? Communism, by definition, is more or less an economic system of society in which the major resources and means of production are owned by the community and are not monopolized. WhereasRead MoreCommunism And Its Impact On The World1583 Words   |  7 PagesCommunism is a system of social organisation which formerly consumed almost a third of countries in the entire world, having originated in Russia. The first official communist state was founded during the Russian revolutions in 1917, due to the inaugural communist political party ‘Bolsheviks’ gaining primal power. Afterwards, the influence of communism spread to other countries with the likes of Bulgaria, Czechoslovakia and East Germany to name a few. These countries that were governed on communistRead MoreMy Life I Have Been Exposed With Little Diversity Essay2146 Words   |  9 Pageswould change my perspective on freedom entirely). Throughout the term nearly all the books had a theme of freedom, however, five stood out in particular Democracy and Its Global Roots by Amartya Sen, On Liberty by John Stuart Mill and The Republic by Plato, The Communist Manifesto by Karl Marx and Frederick Engels and Omelas by Ursula le Guin. Throughout the semester Human Experience gave me the opportunity to branch out from my credulous past and learn more struggles that occurred for society to be

Socrates One of the Most Important Figures in Western...

Socrates was one of the most influential thinkers in the West, even though he left no writings of himself, it was possible to reconstruct an accurate account of his life from the writings of his Greek students because he always engaged them. He was a man with a very strong conviction because he lived his life for the pursuit of knowledge, true wisdom, God’s will, and piety. Though he never wrote anything, his soul source of knowledge about him came from one of his students, Plato. Socrates was born in 469 B.C. in a village on the slopes of Mount Lycabettus, where his father was a sculptor and his mother a midwife. He soon became an apprentice and aid to his father and he continued it throughout a brief period of time until he†¦show more content†¦Aristophanes comedy â€Å"Clouds† had several passages about Socrates, they found him as the protagonist and his portrayal was very consistent as if Aristophanes never changed his mind about him. The play Clouds was pe rformed in Athens and it was one of the earliest noticed works about Socrates in 423 BCE. Socrates has been the subject of three comedies and though the comedy Clouds has been in questioned whether or not it was accurate or even justified within the liberal parameters of Athenian comedy. Clouds was about facing with legal action for non-payment debts that soon enrolled his son in the â€Å"thinkeria†, where he learns fighting skills and later on beats his father up during an argument. â€Å"Whatever Aristophanes’ motive could have been, the effect was the same. Socrates was ridiculed and exposed before the audience as a dangerous fool, and the persistence and magnitude of this effect can be appreciated by considering once more what the Plantonic Socrates says about Aristophanes in the Apology.† (Navia 50-51). Some contributions that Socrates made were traveling teachers who charged fees for educating young men and finding the scientific method.† He demonstrated that wrong doing results from ignorance and if a man lies, Socrates might have said, he does soShow MoreRelatedGreek And Classical Greek Philosophy997 Words   |  4 Pages Classical Greek Philosophy A philosophy is the study of the fundamental nature of knowledge, reality, and existence, esp. when considered as an academic discipline. Greece was divided into several city-states, which ran separately and independent from each other. However, they shared commonalities, such as common ancestry, language, and festivals. Foreigners were all considered barbarians to the Greek. Greek Culture is reflected in today s Society in many ways. These ways include mathematicsRead MoreGreek Philosophy And The Greek Creation1593 Words   |  7 Pages The word â€Å"philosophy†, comes from the Ancient Greek word (Phileo), meaning â€Å"to love† or â€Å"to befriend† and (Sophia), meaning â€Å"wisdom†; making philosophy stand for â€Å"the love of wisdom†. Philosophy is about understanding the fundamental truths about ourselves, the world in which we live in, and our relationships to the world and amongst each other. It is the study of general problems connected with existence, values, language, and mind. Those who study philosophy (philosophers), engage in askingRead MoreThe Complicated Life of Socrates1183 Words   |  5 PagesSocrates was a classical Greek philosopher that was born in Athens, Greece around 470/469 BC. He served in the Athenian army and fought in many battles. When Socrates retired from fighting in the army, he began focusing on expressing his beliefs. He wasn’t the typical â€Å"teacher† or â€Å"preacher†; he was a very critical and analytical thinker that helped guide his students and the Athenians during his time. Through his teachings and beliefs, Socrates had positive and negative influence on the people duringRead MoreMr.Jlgibson1096 Words   |  5 Pages 09Sept14 To: Intro to Philosophy. Essay 1 What am I doing in this class? And how if at all. Do I think studying philosophy might benefit me. An introduction to Western Philosophy by Donald Palmer. I will attempt to answer three basic questions with this essay. What is Philosophy, What are the origins of Philosophy and why am I studying Philosophy today. Therefore my main reason for studying philosophy is to expand my knowledge and liveRead MoreSocrates1461 Words   |  6 PagesSocrates was one of the greatest Greek philosophers. His work was not to propose any specific knowledge or policy: it was to show how argument, debate, and discussion could help men to understand difficult issues. Most of the issues he dealt with were only political on the surface. Underneath, they were moral questions about how life should be lived. Such is the influence of Socrates that philosophers before him are called the Presocratic philosophers. Socrates made enemies, three of whom broughtRead MoreThe Basic Principle Of Inquiry1195 Words   |  5 Pagesbeginnings of philosophy were somewhat elementary, but complexity has built as history advances. Philosophy is loosely organized into 2 fields, Western and Eastern. Western philosophy is associated with Ancient Greek, Roman, Western Europe, and later on, the Americas’ process of thought. Being that we are predominantly influenced by this field of philosophy (due to our location) it is essential that we must understand the beginnings and the evolution of this ideology. Western philosophy has developedRead MoreEssay on Greek Philosophy673 Words   |  3 PagesGreek Philosophy Philosophy, the use of reason and argument in seeking truth and knowledge of reality. Throughout history man has searched for the origins of his existence, both on an outward and inward level, seeking truth and understanding of his world. The first culture to actively explore this idea of philosophy was the Greeks. Because their civilization placed less emphasis on religion and the masses didnt have to constantly answer to religious figures man had time to explore other thingsRead MoreThe Socratic Problem Of Socrates1462 Words   |  6 PagesSocrates was born in 469 B.C.E., in Athens, Greece. He was a loyal citizen of Athens who also served as a soldier as required for Athens males. His philosophy, or as it was called, his Socratic Method, laid the stones for what became to be known as Western philosophy. However, Socrates remains one of the most powerful, yet misunderstood and enigmatic figures of philosophy. What is known about Socrates comes from writings of other philosophers, such as his follower Plato, and Plato’s student, AristotleRead MoreWhat Is Philosophy According to Socrates Essay970 Words   |  4 PagesWhat is philosophy according to Socrates? Philosophy is an academic subject that exercises reason and logic in an attempt to understand reality and answer fundamental questions about knowledge, life, morality, virtue, and human nature. The original word for philosophy comes from the ancient Greek word philosopha, which means love of wisdom. Although Socrates himself never claimed to have any answers to the questions he raised, his views and methods of philosophy became the foundations of whatRead MorePhilosophy Is The Idea Of Knowing One s Mind By Asking The Simplest Question1494 Words   |  6 PagesPhilosophy is the idea of knowing one’s mind by asking the simplest questions. It’s a love of wisdom, which originated in Ancient Greece around 2500 BCE. In philosophy, people undertake a journey to discovering and understanding the fundamental truths about; themselves, the world, and relationships both personal and public. Philosophers like Plato believed that our ideas influence the way we live, and therefo re offered a simple yet practical approach to wisdom. As over time, philosophers have

The Effects Of Energy Drinks On The Human Body - 845 Words

The effects of energy drinks once poured in the human body Once you consume an energy drink your whole body is affected including you brain, your bloodstream, your heart, and your skin. Energy drinks are really bad for you if you drink it a lot; they say it could affect how you work out because energy drinks lead to sugar crashes. You don’t want to work out and in the middle of your work out, you get tired all of the sudden, if you drink one after you work out you would just get tired and you will start to crash. My opinion you should not drink energy drinks at all while working out. The things they put in it, it’s just not worth drinking it during your work out There are a lot of effects energy drinks can do to your brain, for example Fox health says† Caffeine blocks the effects of adenosine. A brain chemical that helps you sleep (which is why too much can lead to insomnia)now, think about it your sleep is affected, if you drink a lot of energy drinks it will me ss up your sleeping habits. Most people drink it when they work nights to allow them to stay up. Most energy drinks are not FDA approved that means ta it’s not healthy to drink it. It also if you chug one of them you could get hospitalized because all that sugar poured in the body and all the ingredients that is cause you to stay up and keep you going that is not good for you. My opinion is people don’t know what they are putting in there body. It can affect you brain they can affect what you thing ifShow MoreRelatedEffects Of Energy Drink Consumption On All Age Groups Are Real And Impacts1613 Words   |  7 Pageslimited English sources dated 2005 to 2010, energy drinks have become more popular among teenagers and young adults (Rath, 2012). SixWise.com’s (2008) article â€Å"What is really in a hot dog?† provided evidence that just because the product is purchased by the public does not automatically mean it is beneficial long term (Wyrick). This new c raze of energy drinks has the world consuming them at a staggering rate. The debates concerning the effects among energy drink consumption in all age groups are realRead MoreThe Problem Of Energy Drinks Essay1300 Words   |  6 Pagesawake. Energy drinks have many untested contents within the drink that aren’t tested or regulated by the U.S. Food and Drug Administration, deeming it unsafe for consumption. The FDA needs to test the effects of the combined contents of an energy drink and draft regulations so that the public can make more informed decisions about its consumption. Energy drinks have undeniably meshed into the subculture of any US college campus. College students who consume copious amounts of energy drinks claimRead MoreCaffeine, Caffeine And Health Benefits Between Coffee And Energy Drinks And How They Each Affect Brain Function1242 Words   |  5 PagesCaffeine Additives in Beverages Many people either enjoy to drink a cup of coffee, an energy drink, or sometimes both. People drink these without any knowledge of them other than the fact that they contain caffeine. How much caffeine do they contain though? Are these drinks even considered to be healthy for humans? There are various differences in the nutritional facts, caffeine absorption, and health benefits between coffee and energy drinks and how they each affect brain function. Black coffee isRead MoreEffects of Energy Drinks1114 Words   |  5 PagesAre Energy Drinks Safe? Whether it is a long night studying or just not ready for the day, college students choose to drink energy drinks to get full energy. These highly caffeinated drinks come with stimulating names such as Red Bull, Monster, Full Throttle, or Rockstar. Although these drinks are marketed as a healthful stimulant, consumers should be aware of the potential side effects, as they can be very harmful to one’s health. Energy drinks are beverages whose producers advertise thatRead MoreEveryone Needs A Little H2o1214 Words   |  5 Pageswater, humans can only survive for 2 to 3 days at the most†(336). In addition to water being essential for life, it also has many health benefits. Since most athletes are interested in being healthy for their sport, athletes should drink water because of the health benefits, because of the negative effects of not drinking enough or drinking too much, and because of the alternative option. Water is one of the healthiest and most important liquids a person, especially an athlete, can drink, but theRead MoreEnergy Drinks Essay1231 Words   |  5 Pagestheir bodies. In return, they have a substantial lack of energy. Usually people who do not take care of themselves tend to eventually get more tired by mid-day and as their day goes on. A simple solution would be to go to bed earlier and eat better foods. However, our society has become very lazy, obese, and have started to take the easy way out over the years. Instead of eating better and trying to get more sleep, people drink energy drinks as an easy and fast way to get a boost of energy. EnergyRead MoreThe Effect Of The Energy Drink With Taurine1542 Words   |  7 PagesThe â€Å"energy† it means that that drink gave us power to get up and do things. It energizes us so we can accomplish something. The biological definition of energy is the strength and vitality required for sustained physical or mental activity Caffeine, sugars and many more provide energy by stimulating the central nervous system giving the body a sense of alertness. It can raise heart rate and blood pressure while dehydrating the body. First, from what it understand the amount of caffeine is 100-200Read MoreA Can of Bull1284 Words   |  6 PagesA Can of Bull? Impulse Energy Drink Charley’s List of Questions Energy is the capacity to do work 1. Nature of each ingredient on the cans: Xcitrusblast: Amino acid: l-taurine, l-glutamine, Acid: Citric acid, pantothenic acid, hcl Concentrated water-based extraction: adaptogen blend Sugar: sucralose, acesulfame potassium, Vitamin: Niacin, cyanocobalamin Energy: Caffeine Salt: sodium benzoate, potassium sorbate, Dye: yellow 5 Redbull: Amino acid: taurine Acid: glucuranolactoneRead MoreThe Chemistry Of Energy Drinks1135 Words   |  5 PagesEnergy drinks are soda-like beverages that are chemically designed to boost your energy, performance, and increase stamina. Most of these drinks contain caffeine, sugar and many other ingredients including taurine, guarana, and ginseng. These products are generally marketed toward teanagers, students, athletes, and active people in general. As the popularity of these drinks increases so does the amount of reports they are receiving about the dangers of drinking these caffeinated substances. EnergyRead MoreAnalysis of Commercial Advertisement Essay examples1639 Words   |  7 PagesHere we would be analysing TV commercial to understand it and its effects and whether it is proving for what it are made. We have heard a very common slogan named as â€Å"RedBulls Gives You Wings†. It is the very popular television advertisement of RedBulls energy drink with many advertisement prints and different characters. We have seen the advertisement in which a bird pisses on a man and after that man took out a RedBull energy drink from his pocket and after drinking it, he got wings and he flew

Review Importance of Social Media Purpose †Myassignmenthelp.Com

Question: Explain the importance of social media purpose? Answer: Introduction The social media has completely revolutionized how the business communicates in the context of work in the 21st century. The modern business world rather than communicating in monolog by broadcasting information through traditional channels is using social media in a unique manner where customers, employees past and present, clients become publishers of content giving their opinions about brands, companies and their services. Organizations are under pressure to adopt social media in all aspects of the business to stay ahead therefore, they are actively implementing the use of social media for bringing quality and efficiency in the work processes. The social media sites such as LinkedIn, Facebook, Twitter, Instagram, and YouTube are fairly popular tools being deployed by organizations in various forms and ways. The social media is a potent tool for the employers to target a specific segment in a fast and efficient manner and also serve as a rich source of information. However, there a re important ethical issues of privacy and discriminating against those segments which are not adequately represented or don't use the social media or even the veracity of information which is posted with malicious intent and how to interpret the same. It will be worthwhile to examine the risks and benefits associated with the use of social media in business before reaching any conclusions. Benefits of Social Media As per the latest (Correia, 2013) worldwide statistics, there are 3.7 billion internet users (nearly 50% of the world population of 7.5 billion) and 2.8 billion (37% penetration) active social media users and growing at a rate of 21%. The social media for business has become no longer optional and businesses are using (Correia, 2013) it to learn more about customers, engage with them, and extend the reach of the brands. It is good to know whether your current and former employees, competitors, and customers are talking positively about your business and brands. The key benefits to business can be summarized as below. Gaining Customer Insights Social media transactions generate valuable real-time data about the organization's customers. On a daily basis 4.5 billion likes (Correia, 2013) on Facebook, 0.5 billion Tweets on Twitter and close to 1 billion photos and videos uploaded on Instagram have a wealth of information (Hassan, Nadzim and Shiratuddin, 2015) about the customers in terms of who they are, where they live, what do they like, and how do they feel about the company's brands and services. The companies can gain real-time information (Cyr, 2012) about their customers and use the same to make smart business decisions. If the company wants to test the response (Kietzmann et al., 2011) to a new advertising or a couple of Ad films and they can simply upload the same on any of the social media sites to gauge the customer sentiment (Mahajan, 2015), find what are people talking about them and then decide which Ad to finally use. Improvement in Brand Awareness These days most of the companies have their own pages (Hassan, Nadzim and Shiratuddin, 2015) on social media sites to help them connect with their customers. A large proportion of the customers search the net for information before buying any product or service and a good social media presence makes it easier for customers to find and connect with the brands. It also helps in increasing the customer retention, brand loyalty (Cyr, 2012) and making them aware of the new launches etc. Most of the multinationals like Apple, Samsung, and Coke etc have their own pages on Facebook, LinkedIn, and other sites to generate awareness and recognition of their products and services. Run targeted campaigns with measurable results Unlike the mass media communicating mediums like television, Print and Radio Ads which are expensive and can disseminate limited content the Social media is relatively inexpensive and can deliver far more content (Dollinger, 2015) to the audience by the segment of your choice. For example, if you are running a recruitment campaign (Hassan, Nadzim and Shiratuddin, 2015) on LinkedIn you can segment by location, gender, age, companies worked for, job title etc and at the same time one can track and measure the performance in real time. Generate Leads for Increased Sales Social media can help the business in connecting with the potential customers (Dollinger, 2015) due to its wide reach and accessibility. The companies can generate awareness about its products and services and connect (Mahajan, 2015) with the key decision makers and new opportunities. Most of the new age businesses like Amazon and Alibaba who are building their businesses online use these tools to promote their campaigns and increase the sales of their products. Provide Customer Service Social Media can help companies connect with their customers to provide 24/7 support and fast response (Kietzmann et al., 2011) to their queries and complaints. Most of the well-known brands like Apple, Samsung, and even consumer brands like Unilever proactively seek feedback on their products and services and provide resolution to any customer related issues on their social media pages. There are studies to prove that this leads to 5-10% increase in financial gains for companies which do this versus companies who don't use social media. Improve Website Traffic and Search Ranking The social networking sites such as LinkedIn, Facebook and Twitter allows users to create their own web pages or profiles (Krkkinen, Jussila and Visnen, 2013) which can be used to direct potential customers to the company site by relevant content, use of keywords or promoting the website links. The companies can use appropriate content regarding their products or services to generate the interest of the potential customers or excite them to share the same within their network and thus improve the search rankings as well. This helps in the top of mind recall of brands and hence purchases decisions. Understand competition Companies can monitor social media to gain key insights (?eÃ… ¾b, 2012) and information about the competition by creating search streams to monitor competition basis keywords and mentions of their products which can help them improve their own offering in terms of prices, services or content. Most of the Retail companies track the competitor's prices and new product introductions through this means. Aster Sharing of Content Companies can quickly share their content very quickly by posting on social media for a much wider audience at a fraction of the cost (Krkkinen, Jussila and Visnen, 2013). The traditional media like TV or Print Advertisement are limited in the amount of information that can be shared and also it is a one-way medium but in the case of social media you can interact, generate conversations and get instant feedback (?eÃ… ¾b, 2012) about almost anything from the customers. A suitable example would be of Apple which generated a lot of consumer interest by posting teasers of its new Apple 7 months before its actual launch. The company fed information about the new features of the products at regular intervals to generate consumer interest and subsequent purchase. Target Marketing Most of the social media sites have tools that allow you to market your products and services to a specific set of audience (Krkkinen, Jussila and Visnen, 2013) based on demographics or psychographics. For example, if a company wants to test market its products only in a particular city then it can make its content visible to only customers living in that city which may not be possible with other media. Wal-Mart, the global retail giant for example when they open their store in a new location use social media to tap the customers of a particular location or city. Relationship Building Social media can be an interactive channel which allows you to build an active relationship (?eÃ… ¾b, 2012) with your customers by engaging with them in real time. Any comment posted about the brand can generate likes or dislikes or even start a conversation which helps in generating excitement as well as feedback about the brand which may not be possible in case of other media which is largely passive. For example, most of the companies in travel and tourism use this medium very effectively to get customer reactions to their services. Screening and Recruitment Tool Social media can be used to screen candidates for interview (Balasubramanian, Vishnu and Sidharth, 2016) and quickly gain information about the prospects that is not available in the resume or maybe even disclosed by the candidate during the interview. Most of the social media sites like Facebook and LinkedIn provide tools (Madia, 2011) for job searches, placement of recruitment Ads and instantaneous measurement of response which can supplement and speed up the entire recruitment lifecycle of the organization. Risks of Social Media The use of social media also comes with its inherent risks on how it is deployed and used (Gaff, 2014) by the firm. Since the message goes out to a wider audience very quickly and can generate negative comments as well, it poses many risks too which can be hazardous to the business. Indirect events (Gaff, 2014) can also impact business like the news story of a boy which went viral when he mistakenly bought a picture of Sony's "PlayStation 4" instead of the actual product on eBay, however Sony reacted by giving him a new "PlayStation" even though they were not responsible for the same but this act reached millions of social media users creating a positive image about the company but if the company had chosen to be quiet it could have also generated lot of negative comments. On the other hand, we have examples of social media channels like Orkut which were very popular but soon became obsolete (Gehl, 2015) due to new developments and technological changes and therefore the companies wh ich were using this medium had to change their strategy. Social media is a potent medium to build and destroy the image of brands very quickly. The key risks to the business can be summarized as below. Human Error One of the disadvantages of real-time engagement with customers is the possibility of mistakes (Gehl, 2015) that can happen due to lack of adequately trained employees. Usually, the team that manages content may be at times outsourced or could even be junior employees who may not have the maturity to respond. At the same time, there are possibilities of company's social media accounts being hacked and malicious content (Khan, Swar and Lee, 2014) being posted which can be disastrous. This can negatively impact the reputation of the companies. For example in 2011 when Netflix announced a 60% price increase which resulted in a lot of customers reacting negatively to the same and the news became viral on social media impacting the company's stock price and reputation. Even though their CEO subsequently published a video on YouTube apologizing for this incident but it did not help matters and the company is still struggling to recover from this disaster. Lack of Policies and Processes Companies need to formulate the processes and policies (Khan, Swar and Lee, 2014) on use of social media by defining the permissions, data access, escalation and approval matrices etc before it is adopted. The content must be approved by the appropriate authority before the same is posted as per the defined rules otherwise it can lead to chaos. Legal and Compliance The legal issues can be in the realm of privacy laws (Peterson, 2014), ownership of content, infringement of intellectual property rights (Sarikakis and Winter, 2017) and even human resource related such as defamation (Sarabdeen, 2014) etc as it is an open forum and anyone has access to post his comments and views. Companies must also resort to record keeping, compliance with rules of advertising (Makhitha, 2016) while posting content as the same is auditable basis the rules and regulation prevailing in the country. Every message that gets posted is subject to compliance risk and this is even more so in case of pharmaceutical companies (Sarabdeen, 2014) as if any negative side effect of a drug which gets reported by a customer on the social media pages of the company must be reported to FDA and it can even result in that drug being taken off the shelves till further tests prove it otherwise. Data Protection and Security Companies need to comply with each counties local data protection and security laws (Jacobi, 2014) especially if employees are connecting with each other or sharing information across countries. There is also an impending threat of malware or viruses (Jacobi, 2014) creeping into the company's system through the open social media networks through cyber attacks. Sony has suffered (Sarikakis and Winter, 2017) at the customer level when its "PlayStation" customer's personal details were leaked, and at the corporate level when its Hollywood executive's emails were leaked and embarrassing details published on the social media. Operational Challenges Though social media can create a competitive edge but it can also reduce employee productivity (Khan, Swar and Lee, 2014) during work hours if social media is used for personal reasons. It is for this reason alone many companies restrict the use of social media to only a few employees in some departments like Public Relations or Human Resources who have a direct use of the same. This could create operational and other discrimination issues for other employees who are not allowed access. Costs Even though social media is perceived to be "free", companies need to spend (Makhitha, 2016) on bandwidth, content creation, hosting and updating content, maintain records, and manage governance issues for which they will have to hire experts who do not come cheap. Unlike traditional mediums, there is large information to deal with which will require resources to manage the same. Veracity of Information The information available on the social media may or may not be authentic and it is very difficult to establish its veracity. At times the information that is shared on sites is distorted to improve social desirability and to project a certain kind of social image. For example, sites which sell their products online may upload false testimonials of dummy customers to gain acceptance and increase the popularity of their products. It is a known fact that just to get more followers and likes on the page many small and start-up organizations may go to any extreme which may be very different from reality. Conclusions and Trends To summarize, companies need to realize both the benefits and risks associated with the social media communication. If done right it can lead to more customers, traffic, and conversions but at the same time the risks must be managed through good governance and risk control by formulating proper policies and procedures (Flew, 2015) and at the same time deployment of right technology to enforce these policies. The interactive communication by use of social media is perhaps the best change of the 21st Century post the industrial revolution as it has led to more responsible behavior on part of businesses as well as customers. Companies who decide to invest in social media must understand that though it is easy to start but very difficult to maintain and it should confront all the pros and cons (Srauy, 2015) of this medium and analyze the return on investment, that is, how much will the social media cost versus the gains (Flew, 2015) that will accrue, before embarking on this journey. Soc ial media is like a long journey and with the development of new tools and techniques (Srauy, 2015) every second what is good today may not be relevant tomorrow, therefore, the companies who embark on this journey must keep abreast of these changes. Also, companies must interweave the social media strategy with the overall goals and objectives of the organization. References Balasubramanian, D., Vishnu, P. and Sidharth, S. (2016). Social Media as a Recruitment Tool. Bonfring International Journal of Industrial Engineering and Management Science, 6(3), pp.108-110. Correia, A. (2013). Social Information: Gaining Competitive and Business Advantage Using Social Media Tools20136Scott Brown. Social Information: Gaining Competitive and Business Advantage Using Social Media Tools. Witney: Chandos Publishing 2012. 323 pp. 52.00 soft cover, ISBN: 9781843346678 Chandos Publishing Social Media Series. Online Information Review, 37(1), pp.151-152. Cyr, A. (2012). Social Media. Oncology Times, 34, pp.1-3. Dollinger, M. (2015). Social media: Cui bono? Who benefits from all this socialness?. Business Horizons, 58(3), pp.235-236. Flew, T. (2015). Social Media Governance. Social Media + Society, 1(1), p.205630511557813. Gaff, B. (2014). Corporate Risks from Social Media. Computer, 47(1), pp.13-15. Gehl, R. (2015). The Case for Alternative Social Media. Social Media + Society, 1(2), p.205630511560433. Hassan, S., Nadzim, S. and Shiratuddin, N. (2015). Strategic Use of Social Media for Small Business Based on the AIDA Model. Procedia - Social and Behavioral Sciences, 172, pp.262-269. Jacobi, J. (2014). Implementation of a cross-border social media strategy. Strategic HR Review, 13(4/5). Krkkinen, H., Jussila, J. and Visnen, J. (2013). Social Media Use and Potential in Business-to-Business Companies Innovation. International Journal of Ambient Computing and Intelligence, 5(1), pp.53-71. Khan, G., Swar, B. and Lee, S. (2014). Social Media Risks and Benefits: A Public Sector Perspective. Social Science Computer Review, 32(5), pp.606-627. Kietzmann, J., Hermkens, K., McCarthy, I. and Silvestre, B. (2011). Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons, 54(3), pp.241-251. Madia, S. (2011). Best practices for using social media as a recruitment strategy. Strategic HR Review, 10(6), pp.19-24. Mahajan, R. (2015). Use of Social Media as a New Investigative Tool in Marketing Research for Small Business. International Journal of e-Education, e-Business, e-Management and e-Learning, 5(3), pp.129-135. Makhitha, K. (2016). RISKS OF USING SOCIAL MEDIA AS A MARKETING TOOL FOR SMALL PRODUCERS IN A DEVELOPING COUNTRY. Risk Governance and Control: Financial Markets Institutions, 6(4). Peterson, E. (2014). Business Strategies for Managing the Legal Risks of Social Media. Journal of Management and Sustainability, 4(3). ?eÃ… ¾b, J. (2012). Social Media Marketing and Brands Social Marketing Behavior. Central European Business Review, 1(1), p.49. Sarabdeen, J. (2014). Legal Risks in Social Media Marketing. International Journal of e-Education, e-Business, e-Management and e-Learning, 4(3). Sarikakis, K. and Winter, L. (2017). Social Media Users Legal Consciousness About Privacy. Social Media + Society, 3(1), p.205630511769532. Srauy, S. (2015). The Limits of Social Media: What Social Media Can Be, and What We Should Hope They Never Become. Social Media + Society, 1(1), p.205630511557867

Jonas the New Receiver free essay sample

Can you imagine a world where everything is under control, there is no war, pain, or fear but nobody has a right to choose yet it is perfect? Well, Lois Lowry did. She created a world where everyone were supposed to be happy in her futuristic novel, the Giver. Jonas, the protagonist of the story, was selected to be the new Receiver of Memory. It turns out Jonas was singled out with all the differences he had since he started to feel unlike his friends. Not many people were like Jonas; Gabriel, the baby who almost got released, was like him but what was waiting for him in the future? Jonas, who actually aims to be an obedient citizen of his community, ends up realizing the control of the system over people throughout his training to be a thoughtful, compassionate, and brave Receiver. Jonas is thoughtful. For example, he wonders and questions. We will write a custom essay sample on Jonas the New Receiver or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page That is he does not just settle for everything around him easily. Likewise, he tries to tell the truths of the community to his family and friends just to make them realize. In other words, Jonas did no longer want to be alone with his inner thoughts, awareness, and memories so that he wanted to share them but couldn’t. Jonas had always been obedient but receiving the memories made him ask why’s, and try to make someone understand the community is not perfect as everyone thought to be. Along with the memories, Jonas gains the bravery as well. For instance, he wanted to feel the pain while receiving the memories. He was being brave and accepted the pain he has to receive. Moreover, he decides to leave the community to go Elsewhere and never come back. Jonas ran away from the truth he couldn’t share, thanks to his bravery. Jonas had hesitated about being different at first but then he fled so that the people would know the things he knows, feel the way he feels. Jonas has been a compassionate guy. For example, he was worried about the Giver’s burden of memories that caused him pain. He considered the Giver’s pain more than his and was willing to have some of the pain to lighten the Giver. Furthermore, he gave some of his new memories of happiness and calmness to Gabriel. He was worried about Gabriel and tried to smoothen him by giving him these memories because otherwise, his father was going to release Gabe just because he slept soundly. Jonas has learned many things from the memories, of course, but his way of thinking for others was probably the most precious thing he had gained through the training. The Giver is just the perfect book to understand how a utopic community can turn out to be dystopian for a young boy who is receiving the past, the truth, and the facts of the community. People never knew, maybe they never will, but a world can never be perfect while it includes the human factor, a system of flows, in it. The fabric of life was to make people feel the way he felt for Jonas so that he went to Elsewhere, someplace where the lies of the community were buried underneath. Jonas wanted the freedom he deserved after all, he wanted to choose so he chose to go away with Gabriel, as being a role model for the ones who has been the slaves of the systems in the real world.